Ok, so my next nomination for a good human brand (if we can allow such a phrase) is Movable Type. I love the simplicity of their story... a husband-and-wife team develop blogging software in their back bedroom and stumble on unexpected success.

What I love about MT is that it's not just a brand, it's a community. The package is free to non-commercial users (and quite cheap to commercial ones); so the Trotts don't offer oodles of tech support; instead, they host a forum where support comes from good-hearted fellow users. I use MT for my own blog and have been impressed at how quickly my questions were answered, with no money changing hands.

And MT also qualifies as a product that supports something very human - the creation of witty (well, sometimes!) insightful, personal journals online. MT didn't invent blogging but it certainly makes it work better.

Want to suggest a brand that works for us humans? Email me. posted by Johnnie M, 9:22 AM  permalink