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Beyond Branding is written by members of The Medinge Group

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October 14, 2003

Sustainability and stockholders 

Paul Goodison picked up this extract from The Business of Sustainability by David Marks:
At a recent stockholders’ meeting of a major oil company, a move to adopt environmentally sustainable practices was voted down on the grounds that the company ’s responsibility was to stockholders, not to any kind of “social experiment." This is a laughably shortsighted view. In fact, capitalism itself is a social experiment, and not a very old one. Its continued health depends on a developing global system that produces not only goods but customers: healthy, secure, and cash-bearing customers with the means and capacity to make choices. They will not flourish in depleted, polluted, and desperate conditions.
Paul comments:
I think that says it all. We live in a web; fail to maintain it and the whole structure may fall.
Amen to that.
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